According to a survey from Dimensional Research a staggering 90% of consumers say buying decisions are influenced by online reviews. When one considers the popularity of websites like TripAdvisor, Yelp, Booking.com and Foursquare this statistic is hardly surprising. Personally, I won’t book a hotel before assessing its reviews on TripAdvisor.
But what does this have to do with the sectional title industry?
I am a big advocate of transparency and I believe we should have a platform, specifically for our industry, where businesses and service providers can be rated and reviewed so that our customers can make more informed buying decisions. Customers want to know they can trust a business before making the buying decision.
I know many businesses have developed a love-hate relationship with online reviews. They can be incredibly beneficial – helping to bring in new business, but if you’ve ever been on the receiving end of a negative review you’ll know how frustrating they can be.
Either way, customer reviews both offline and online (but more increasingly online) are playing an important role in how customers are finding and using businesses. I say we accept this fact and embrace it. Do you agree?
With my involvement in both Paddocksand Mystrata I hope to be involved in a project where we get an online sectional title service provider review site started.
Would you embrace it or would you hate it? Share with us by commenting below.